Register Now ButtonCrisis Communications Messaging:
The Importance of Being Proactive vs. Reactive

Morning Workshop 10:00 - 11:30 a.m.

You get a phone call from your local media. There is a serious allegation against someone associated with your organization. Or, the executive director gets a call from a board member, there needs to be an emergency meeting. What is your role and what do you do? Does your organization have a crisis communications plan and is the staff aware of the protocols? In this session, we will discuss multiple crisis scenarios. Learn from the experts of Big Brothers Big Sisters of America and your peers on how they’ve handled highly stressful situations. Walk away with ideas on how to craft or update your own crisis communications plan and how you plan to train your staff so costly mistakes can be mitigated.

Presented by Julie Novak (Big Brothers Big Sisters of America), Deanna Threadgill (Vice President of Programs, Big Brothers Big Sisters of the Greater Twin Cities), and Gail Vold Greco (Director of Communications and Public Relations, Big Brothers Big Sisters of the Greater Twin Cities)


2016 Mentoring Caucus Presenter: Julie NovakJulie Novak serves as Big Brothers Big Sisters of America’s leading expert and national spokesperson on child safety and youth protection-related matters. She leads the nationwide advancement of effective child abuse prevention and crisis response strategies throughout Big Brothers Big Sisters’ network of more than 300 affiliates, working collaboratively with other national experts. Novak develops and provides statewide and national child abuse, violence prevention and crisis management training and consultation reaching thousands of professionals, volunteers, parents and children every year. She serves as a member of the Board of Directors for the U.S. Center for Safe Sport, as Vice Chair of the National Coalition to Prevent Child Sexual Abuse & Exploitation, and a member of the National Center for Missing & Exploited Children Advisory Group.

She’s also served as a member of Vice President Biden’s Gun Violence Task Force, LexisNexis/First Advantage’ Customer Advisory Board, and in numerous international, national, statewide and local leadership and advisory capacities. Prior to coming to Big Brothers Big Sisters of America, she served as CEO of Big Brothers Big Sisters of Northwestern Wisconsin for 11 years where she secured and administered collaborative local, statewide and federal violence prevention initiatives working with the Office of Juvenile Justice and Delinquency Prevention, the Wisconsin Department of Justice, the Department of Human Services, and local law enforcement. After graduating from the University of Iowa she served for three years as a Sexual Assault and Domestic Violence Victims’ Advocate.

2016 Mentoring Caucus Presenter: Deanna ThreadgillDeanna Threadgill oversees the direct services that BBBS provides to youth, through mentoring and college and career readiness. She has held various roles with BBBS over the past ten years, including overseeing the development of new BBBS programs and initiatives, data collection and program evaluations.

With more than 20 years of experience in the nonprofit world, Deanna's background includes work in nonprofit administration, program development and management, fundraising and grants management. Additionally, Deanna has served on the boards of the national Grant Professionals Association and the Minnesota chapter of the Association of Fundraising Professionals. Currently, she is on the board of the Mentoring Partnership of Minnesota (MPM) and has represented BBBS within MPM on the policy committee and the Quality Mentoring Assessment Path (QMAP) task force, during the creation of the process for assessing program quality. She represents her agency on Big Brothers Big Sisters of America’s Child Safety Youth Protection committee and has served on the BBBSA Research to Practice Committee. Deanna holds a master's degree in philanthropy and development from St. Mary's University and a bachelor's degree in liberal arts from the University of Illinois (Urbana-Champaign).

2016 Mentoring Caucus Presenter: Gail Vold GrecoGail Vold Greco leads the marketing and communications strategies of one of the largest Big Brothers Big Sisters affiliates in the nation, and oversees the communications team. Gail has over 20 years’ experience in marketing and communications for nonprofit and for-profit organizations.

Prior to joining BBBS in early 2014, she was Director of Communications and Public Relations at the Science Museum of Minnesota, and Director of Marketing and Communications for Twin Cities Public Television. Immediately prior to coming to BBBS, Gail worked with a boutique public relations agency, and as an independent communications consultant. She has served on her city’s Human Rights Commission, the Communication Advisory Council for the Robbinsdale Area Schools, and on the grants review panel for Pfund. Gail has a bachelor’s degree in English and Drama from Westmar College.


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